The use of content generated by artificial intelligence remains a controversial topic in the film and television industry, and Amazon’s Prime Video has reignited the debate with the launch of a new feature.

What happens?

As Dexerto explained, Prime Video announced on November 4 that it had launched X-Ray Recaps, which offers users AI-generated TV summaries of its original shows.

Amazon explained the reason for the new feature by saying, “While your initial instinct may be to rewind or search for a recap online, this approach is inconvenient and distracts you from the streaming experience. You also run the risk of encountering a spoiler or a spoiler.” Rewatch parts you have already seen.

While the company’s thought process may be well-intentioned, the move is another example of how advancing technology can have unforeseen consequences. In response to the news, many commentators expressed concerns about the impact of AI-generated content.

According to Dexerto, users commented on hiring someone for this?

However, the debate was not entirely negative, with some commentators acknowledging that X-ray summaries simply cannot be performed by human workers, particularly because the AI ​​tool would create the summaries based on specific requirements.

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“I’m one of the biggest AI haters out there, but I’m not completely against it,” one commenter declared. “It’s not about taking a job from a creative or anyone, but quite frankly it’s being used to do something that would be difficult anyway. I just hope they still write the individual episode information themselves, I don’t necessarily want to scroll through services and see a lot of AI writing when it doesn’t have to be.”

And if the goal is to avoid spoilers, standard episode descriptions would certainly be a risky place to use AI – but in the commentator’s view, AI providing a summary answer to a targeted question could be a useful use of the technology and prove to be Certain types of information about the show or movie may prove useful.

Why is this important?

As Dexerto noted, the increasing number of companies choosing to use AI-generated content raises “concerns about job displacement, ethical considerations and the potential for bias in AI systems.”

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For example, Coca-Cola recently came under fire for using AI to create its annual Christmas commercial this year. Many criticized the normally heartwarming advert for lacking the same magic as its predecessors, with some even calling the advert “soulless”.

In addition to the ethical issues surrounding AI-generated content, there are also environmental impacts that should receive more attention. Researchers have found that creating 1,000 images using AI would produce the same amount of planet-warming carbon pollution as driving 4.1 miles in a gasoline-powered car. Additionally, a study found that data centers using AI technology could lead to a significant increase in energy consumption by 2027, as they would require the same amount of electricity needed to power a small country.

What is being done about it?

It appears that Prime Video’s AI-generated summaries are here to stay for now. Rapidly changing industries have led to companies relying heavily on new technologies to avoid remaining stuck in the past.

But as these industries explore these new frontiers, creators must balance technological advances with creative integrity and ensure stories remain compelling and authentic to allay concerns about the consequences of evolving technology.

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