ORLANDO, Fla. –

Iowa State defeated Miami 42-41 on Saturday, securing the program’s first 11-win season.

But there was more at stake than just a new program record.

Iowa State got to take part in one of college football’s more unusual traditions: eating the edible mascot at the Pop-Tarts Bowl.

After the game, a giant walking Pop-Tart was lowered into a fake toaster. On the other side, a giant, edible Pop-Tart pops out – thankfully with no people in it – and waits for the winning team to ceremoniously eat it.

Iowa State head coach Matt Campbell and quarterback Rocco Becht did the honors Saturday by tearing apart the giant batter and throwing pieces to the rest of the team.

You can watch it below.

Watch: Iowa State players eat giant Pop-Tart mascot after beating Miami

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This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Iowa State fans celebrate the Pop-Tarts Bowl win by…eating Pop-Tarts

Some Iowa State fans got the party started early.

“I’m going to eat like 18 Pop-Tarts tonight,” one fan told KCCI’s Pepper Purpura.

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