What is Black Friday?

Black Friday is the day after Thanksgiving in the United States and traditionally marks the start of the holiday shopping season. The term “Black Friday” dates back to the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from “red” (indicating losses) to “black” (indicating profits). ). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.

Are online Black Friday deals better than in-store deals?

Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Additionally, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not hitting your local Macy’s and instead finding the best deals with us.

How can I best prepare for Black Friday sales?

To prepare for Black Friday, start by making a shopping list of the items you want and compare prices in advance to get the best deals. Be sure to bookmark your favorite retailers and set up accounts to speed up checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals and follow us on Instagram for real-time updates on flash sales.