The Christmas launch strengthens customer loyalty and gets Continente shoppers excited for the season

CAMBRIDGE, United Kingdom, December 18, 2024 (GLOBE NEWSWIRE) — Bango (AIM:BGO), the leader in subscription bundling, announces an exciting agreement with Continente, Portugal’s largest brick-and-mortar retailer, to enhance customer offerings through digital sales Machine® (DVM™). This collaboration allows customers with a Cartão Continente loyalty card to subscribe to Disney+ and enjoy an exclusive discount and cashback benefit, increasing loyalty and engagement.

Continente operates over 350 stores across Portugal and more than 4 million families use its popular Cartão Continente loyalty card. As the country’s leading discount card, Cartão Continente is accepted at over 2,000 locations and offers rewards from over 20 partner brands.

Through this agreement, Cartão Continente owners can now subscribe (via the Cartão Continente app) to Disney+ Standard with advertising until December 31st at a price of €1.99 per month for three months, followed by €5.99 per month, with 30% cashback credit to your customer card. The standard and premium versions of Disney+ can also be subscribed through the Cartão Continente app, with the same 30% cashback benefit that can be spent online or in-store at Continente and on Cartão Continente affiliated brands and almost all Covering areas of Portuguese families’ lives. Seamlessly integrated through Bango DVM™, this offering shows how retailers can quickly and easily offer leading subscription services to their customers to drive customer engagement and long-term loyalty.

With the Bango DVM™, companies across all industries – including telecommunications companies, banks and retailers – can quickly and efficiently deliver compelling subscription offerings. As subscription services become a cornerstone of everyday life and demand for premium content continues to grow, agreements like these enable users to enjoy exceptional value while helping companies stay at the forefront of customer loyalty.

“Offering Disney+ in addition to our existing rewards reinforces our commitment to providing the best benefits to our customers. This initiative is an example of Continente’s ongoing efforts to add value to the daily lives of all families. “In addition, it is a differentiation offer in the food retail sector,” which highlights the strength of our ecosystem with different brands and allows us to guarantee relevant services for everyone.” Filipa Appleton, Head of Brand and Marketing at Continente

“Creating an ecosystem of exceptional subscription offerings is key to building lasting loyalty. With subscription services now an essential part of everyday life, the ability to seamlessly push these promotions to customers is a huge opportunity. The Digital Vending Machine® (DVM™) gives them the power to “partners like Continente can continually expand and improve their promotions and easily adapt to changing customer needs.” Anil Malhotra, CMO at Bango

Across continents

Continente is MC’s grocery retail brand. With a history spanning over 35 years, it was the first hypermarket chain to establish itself in Portugal and currently operates more than 350 stores.

The brand’s main focuses include customer focus, low prices, strong advertising momentum and the quality and variety of its products and services.

For more information, visit www.continente.pt

About Bango

Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services by enabling online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscription economy, giving subscribers choice and control.

The world’s largest content providers, including Amazon, Google and Microsoft, rely on Bango technology to reach subscribers everywhere.

Bango where people subscribe. For more information, visit www.bango.com

Media contact:

Anil Malhotra, CMO, Bango

(email protected)

Tel.: +44 7710 480 377