Justin Baldoni tweeted Hailey Bieber as part of the “astroturfing” plan against Blake Lively

Justin Baldoni tweeted Hailey Bieber as part of the “astroturfing” plan against Blake Lively

Justin Baldoni appeared to use a social media post from Hailey Bieber as an example in an astroturfing plan against this It ends with us Costar Blake Lively.

According to text exchanges reviewed in a legal complaint obtained by Us weekly On Saturday, December 21, Baldoni sent a screenshot of an

Lively’s lawsuit alleges that Baldoni’s “plan went well beyond standard crisis PR.” Melissa Nathana crisis communications specialist at the Agency Group, had suggested it was “a practice known as ‘astroturfing’, which has been defined as ‘the practice of publishing opinions or comments on the internet, media, etc. that appear to come from… “‘”

Earlier this year, Lively was the subject of a social media firestorm surrounding the promotion of her film It ends with us, when it was revealed that she and Baldoni had clashed on set.

Blake Lively’s lawsuit details how Justin Baldoni allegedly tried to ruin her reputation

“There were two camps in the film – Team Blake and Team Justin,” a source said exclusively Us the film’s production in August. “This creative struggle set the tone for the negative experience behind the scenes and led to them no longer speaking.”

Lively also received criticism for the way she answered questions about domestic violence in the film. In addition, her behavior in interviews, which she had resurfaced years earlier, was also questioned. Amid the backlash, Lively shared domestic violence resources on social media before quitting social media entirely.

Lively’s December complaint said that “millions of people (including many reporters and influencers) who saw these planted stories, social media posts and other online content” were the “unwitting consumers of crisis PR.” “Astroturfing and digital retaliation campaign” allegedly orchestrated by Baldoni against Lively.

“This is precisely the goal of an astroturfing campaign,” the lawsuit states. “To light the fire and continue to secretly spark conversations, blur the line between authentic and fabricated content, and create viral public takedowns.”

Blake Lively’s allegations against It Ends With Us co-star Justin Baldoni are debunked

Lively’s complaint also cited a scenario planning document from Baldoni’s team at TAG that discussed “spreading stories about the use of feminism as a weapon and how people in (Lively’s) orbit, like Taylor Swift, have been accused of using these tactics to… “bully” to get what they want.”

Lively filed a sexual harassment lawsuit against Baldoni on Friday, December 20, claiming his behavior on set caused her “severe emotional distress.” The lawsuit alleges that a meeting was held during production in January 2024 to address Lively’s claims about the “hostile work environment” on set. The meeting was attended by numerous people, including Baldoni and Reynolds.

According to the lawsuit, Lively’s demands for the meeting included: “No more showing Blake nude videos or images of women, no more mention of Baldoni’s alleged past ‘pornography addiction,’ no more discussions of sexual conquests in front of Blake and others, no more mentions of her genitals.” Cast and crew members, no further questions about Blake’s weight and no further mention of Blake’s dead father.”

Baldoni’s attorney, Bryan Freedman, addressed Lively’s “completely false, outrageous and intentionally suggestive” allegations in a statement Usand claimed Lively filed the lawsuit to “improve her negative reputation” and “rehash a narrative” about the film’s production.

Everything Justin Baldoni said about working with It Ends With Us co-star Blake Lively

He further claimed that the actress made “several demands and threats” during filming, including “threatening not to show up on the set, threatening not to promote the film, which ultimately led to its downfall during the release when her Demands would not be met.”

In a statement about this The New York Times In December, Lively said, “I hope my legal action will help lift the curtain on these sinister retaliatory tactics to harm people who speak out about wrongdoing and protect others who may be targeted.”

The actress also denied spreading negative information about Baldoni. Us has reached out to Lively’s rep for comment.

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