LONDON, NEW YORK and West Palm Beach, Florida. – LIV Golf has named Scott O’Neil as the company’s new Chief Executive Officer, effective immediately. O’Neil will drive the strategic vision, operations and global growth of the league, its 13 teams and roster of world-class golfers, as well as its efforts to create positive impact. Greg Norman, who was instrumental in the founding of LIV Golf as its first CEO and commissioner, will step down from day-to-day management but will remain involved with LIV Golf.

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O’Neil’s appointment represents the reach of LIV Golf’s early success and positions the league for the next phase of sustained growth as it continues to focus on modernizing and elevating the sport with a unique team competition and experience for the next generation of golf fans around the world.

“On behalf of the Board, we welcome Scott to the LIV Golf family, knowing that he will benefit from everything that has been achieved over the last three years,” said Yasir Al-Rumayyan, Chairman of LIV Golf. “Scott has the passion, tenacity and vision to further expand LIV Golf’s position as a preeminent global sports and entertainment company and to continue to lead our great teams and players for years to come.”

“When we founded LIV Golf, there was no one better than Greg Norman to lead the organization. I thank him for everything he has done to build, launch and grow our league. He made a significant contribution to LIV’s success.”

Prior to being named CEO of LIV Golf, O’Neil was CEO of Merlin Entertainments, responsible for overseeing the operations and global growth of its over 140 attractions in 23 countries. Prior to Merlin, O’Neil was CEO of Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment and investment properties, where he oversaw more than $2 billion in shareholder value growth focused on innovation concentrated in the industry.

O’Neil has more than 25 years of experience leading and managing global sports and entertainment brands. With his reputation for innovation, strategic and global brand development and partnerships, and a passion for culture and talent development, O’Neil has led some of the sports and entertainment industry’s most recognized and iconic brands and properties, including the New York Knicks and the NBA’s Philadelphia 76ers, the The NFL’s Philadelphia Eagles, the NHL’s New York Rangers and New Jersey Devils, and the internationally renowned sports and entertainment arenas Madison Square Garden and Prudential Center.

“The opportunity to lead a global sports league is a dream come true. “I am grateful and humbly grateful to the members of the LIV Golf Board of Directors and its Chairman Yasir Al-Rumayyan for believing in my strategic vision, growth plan and passion for this league,” said O’Neil. “LIV Golf is the world’s first global golf league and with the best teams and players competing around the world, it represents sports entertainment at the highest level.

“What LIV Golf has achieved in just three years is remarkable – the team model has infused the game with a long-overdue burst of energy and innovation, players have more freedom and rights, and fans have the access they have always wanted , and The game was introduced to new markets that have been desperate for elite golf for decades.

“There has never been a better time to unlock real financial investment, bring team golf and innovation to the forefront, dramatically reduce the fan audience and put the fan experience and fun at the heart of everything we do.” LIV Golf represents the future of the sport and will secure the future of the golf ecosystem for years to come.”

Appointed LIV Golf’s first CEO and Commissioner in October 2021, Greg Norman was a pioneer who paved the way for its significant growth and success during his three years leading the world’s first global golf league, including establishing its groundbreaking team – and competition format rosters of the world’s best golfers and connections to many of the best golf courses in the world.

“First of all, congratulations to Scott. He is exactly the type of seasoned professional who understands the unique and powerful combination of entertainment and sport that LIV Golf embodies. With him at the helm the league will be in very good hands,” said Norman.

“I began this journey more than 30 years ago knowing in my heart and mind that golf and its professional players were undervalued and providing a product that was stagnant. With LIV Golf we have changed the game forever. None of this would have been possible without the vision and leadership of LIV Chairman Yasir Al-Rumayyan. He always knew what was possible and he never wavered in his belief that golf and the golf business could mean more than it had in the past.”

“I couldn’t be prouder of what we’ve achieved and I couldn’t be happier with where the league is today. I look forward to passing on the management of day-to-day operations and continuing to help do what I can to grow LIV Golf. LONG LIVE GOLF!”