MOG Coin, a meme token launched on Ethereum’s Layer 1 blockchain, gained widespread attention after Coinbase announced on December 3, 2024 that it would be added to its listing roadmap. Following this news, the token increased in value by over 20%, bringing its market cap to almost $1 billion. At the time of the announcement, the coin was priced at $0.00000243, just shy of this milestone. Measured by market capitalization, MOG is now one of the top 150 cryptocurrencies.

The coin’s growth has been remarkable in 2024. Originally valued at $50 million in February, MOG’s market cap rose to over $475 million by mid-March and is now approaching its all-time high of $0.000002804. Its success has been fueled by a meme-inspired community that continues to promote the token’s cultural relevance. Despite its beginnings as a meme, MOG has evolved into a more serious crypto asset, largely due to the support of an engaged and growing community.

Coinbase’s move to add MOG to its listing roadmap follows similar moves for other meme tokens such as Moo Deng (MOODENG), which saw a dramatic 80% increase upon its listing. MOG is not only available on Ethereum; It is also listed on Coinbase’s Layer 2 platform Base, which helps reduce fees and increase transaction speeds. MOG’s inclusion in Base adds to the token’s momentum as the meme coin market continues to grow.

MOG is known for its fun, light-hearted branding with the term “AMOG” (alpha male of the group) and the symbol of the “Joycat” that aligns with meme coin culture. This branding has been instrumental in attracting traders and investors who enjoy the fun side of cryptocurrency. Furthermore, the coin’s rise reflects the general trend of meme coins, which have continued to grow in popularity in recent years.

MOG’s growing availability on various platforms has also contributed to its success. MOG is now listed on several major exchanges, including Kraken, Bybit and Bitstamp. Its presence on Base enables trading at low fees, increasing liquidity and making it more accessible to investors.

MOG’s price increase is similar to increases in other meme tokens such as PEPE and WIF, which also increased in value after being added to Coinbase’s roadmap. The exchange’s strategy to include meme coins in its offering reflects the demand for such tokens. With the meme coin market now worth over $125 billion, the inclusion of MOG is expected to increase its visibility and liquidity, positioning the token for further growth in the future.