MSNBC had one of its worst days in two decades last week as the liberal network continues to struggle following President-elect Donald Trump’s victory over Vice President Kamala Harris.

On Nov. 26, MSNBC had its lowest-rated non-holiday weekday in 20 years among advertisers’ coveted demographic of adults 25 to 54. MSNBC reached just 38,000 average demo viewers, its smallest non-holiday audience among critical viewers since July 19, 2004.

Viewers between the ages of 25 and 54 are the most sought-after by advertisers because they likely have purchasing power but aren’t quite set in their ways yet. The only times in the last 20 years that MSNBC had a smaller weekday audience among critical viewers were New Year’s Day and the Fourth of July.

Liberals rage against ‘Morning Joe’ ‘betrayal’ after co-hosts meet with Trump: ‘We will not forgive’

A number of MSNBC shows hit record lows on Tuesday: “The 11th Hour with Stephanie Ruhle” and “Jose Diaz Balart Reports” achieved their lowest ratings ever among total viewers, and “Chris Jansing Reports,” “Deadline: White House” and ” Katy Tur Reports” had their worst days ever during the demo.

Several MSNBC shows have lost more than half their audience since Election Day when comparing demo viewership to the 2024 average.

Read more on the Fox News app

“The 11th Hour with Stephanie Ruhle,” “All In with Chris Hayes,” “Chris Jansing Reports,” “Inside with Jen Psaki,” “The Rachel Maddow Show” and Joy Reid’s “ReidOut” have all lost at least 50% of their value Audience among adults ages 25 to 54 since Trump’s election victory.

Msnbc employees lash out at ‘Morning Joe’ co-hosts’ meeting with Trump: ‘Disgusting but honestly not surprising’

The ratings debacle comes as Comcast recently announced that it will spin off NBCUniversal’s cable operations, including MSNBC, into a separate company that will not be tied to NBC News. As a result, the fate of shared resources and even the cable channel’s name and editorial direction are in question.

“Morning Joe” co-hosts Joe Scarborough and Mika Brzezinski angered many viewers last month when they admitted that they had met Trump in person after years of insisting that he was a “fascist” and a general threat to the democracy is.

MSNBC host Al Sharpton also came under fire — and angered his colleagues — after it was revealed that his nonprofit took money from Kamala Harris’ campaign before he interviewed her.

Data courtesy of Neilsen Media Research.

Original source of the article: MSNBC gives another critical review among critical demos