Less than a week before its NFL debut, Netflix has struck a far more consequential deal – acquiring the next two editions of the FIFA Women’s World Cup.

FIFA announced Friday that Netflix has acquired the English and Spanish-language rights to the 2027 and 2031 Women’s World Cup, in what is by far the streamer’s most consequential sports rights deal. While the NFL is the most popular sporting event in the United States, the deal with Netflix only covers one day a year – Christmas.

Netflix had not previously been mentioned as a bidder, but Puck’s John Ourand reported last week that FIFA told bidders that an unidentified “non-traditional” company had made the largest bid. At the time, speculation focused on DAZN, which acquired the FIFA Club World Cup earlier this year.

Ourand also reported that FIFA would only be willing to sell rights to the company “if and only if” it sublicenses some games to a traditional media company. There was no mention of a sublicensing agreement in Friday’s announcement of the Netflix deal.

The rights to the women’s World Cup were previously bundled with those to the men’s tournament. Both tournaments were acquired by Fox Sports and Telemundo under a deal that took effect in 2015 and ends with the men’s tournament in 2026. Previously, the tournaments were broadcast on ESPN and Univision.