Netflix has created a mostly solid NFL experience, but viewership numbers aren’t in yet

Netflix has created a mostly solid NFL experience, but viewership numbers aren’t in yet

On Wednesday, Netflix streamed two NFL games for the first time ever. It was part of the league’s ongoing effort to steal Christmas from the NBA.

It was successful considering there were no complaints about buffering, dropouts and blurry images. At some point we’ll find out if it was successful, judging by the viewership that would have been generated for the Chiefs-Steelers and Ravens-Texans if the games had been carried by a three-letter network.

From the league’s perspective, it was already a success at the moment the contract was signed. For an additional $150 million, the league cut a few games from the Sunday schedule and sold them not to an existing broadcast partner, but to a newcomer in the neighborhood who might want to knock out one of the established NFL TV networks when the rights come in later to be auctioned this decade.

Currently, Netflix has announced that it was the second most streamed live sporting event on the platform after the Mike Tyson vs. Jake Paul fight. And while some in the media have adopted this number without context, it has no meaning.

Netflix doesn’t have a long history of broadcasting live sporting events. If the NFL games hadn’t finished second to the Tyson-Paul fight, it would have been a massive failure.

In some ways it is already a failure. The NFL is the biggest bully on the sports block, but it couldn’t beat the latest version of Jake Paul’s real-life boxing fantasy camp?

We will find out the true viewership numbers soon. And many will pass on everything contained in the Netflix release without analysis or skepticism.

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