It’s never an easy task to follow up an original hit with a sequel that lives up to the hype. But with the Pop-Tarts Bowl 2024, you should definitely give it a try.

Following the 2023 Pop-Tarts Bowl, which featured the first edible mascot in college football history, the 2024 edition is pulling out all the stops with breakfast pastry-themed creative elements on the football field. This includes the goalposts, which are magnificently covered in Pop-Tarts wrapping the padding.

Genius.

In addition to the goal posts, the Pop-Tarts bowl also features a signature sprinkle design on the sidelines. And the Hurricanes and Cyclones are cheered on by three different flavors of Pop-Tarts mascots, which serve as options for the winning team to devour after the game.

Football in the Pop-Tarts Bowl should also be a treat. Miami (10-2) is looking to prove it has been left out of the College Football Playoff, and Iowa State (10-3) is trying to secure the first 11-win season in program history.

The 2024 Pop-Tarts Bowl is scheduled to begin on Saturday at 3:30 p.m. ET.