Technology company Bango has enabled Portuguese retail chain Continente to sell subscriptions to streaming service Disney Plus through its digital vending machine, the companies announced on Wednesday.

Starting this week, Continente buyers with the Cartão Continente loyalty card can add Disney Plus for just €2 per month (approximately $2.10 per month), unlocking the entertainment service’s ad-supported tier.

When customers purchase Disney Plus with advertising through the Cartão Continente loyalty card, they will enjoy certain cashback benefits, the companies reiterated. The same applies if customers switch their subscription to the standard and premium versions of Disney Plus.

“Offering Disney Plus in addition to our existing rewards reinforces our commitment to providing the best benefits to our customers,” said Filipa Appleton, head of brand and marketing at Continente, in a statement. “This initiative is an example of Continente’s ongoing efforts to add value to the daily lives of all families. “In addition, it is a differentiating proposition in food retail that demonstrates the strength of our ecosystem with different brands and allows us to ensure relevant services for everyone.”

“Creating an ecosystem of exceptional subscription offerings is key to building lasting loyalty. With subscription services now an essential part of everyday life, the ability to seamlessly push these promotions to customers is a huge opportunity,” said Anil Malhotra, Chief Marketing Officer at Bango. “The digital vending machine allows partners like Continente to continually expand and improve their promotions and easily adapt to changing customer needs.”

The partnership between Bango and Continente is one of the first to involve a retailer with physical stores across Portugal. In the past, Bango has focused its efforts on telecommunications partnerships, such as the one with Verizon, which allows the company to use the digital vending machine to sell access to streaming services and unique packages.

But Bango has never positioned itself as a company that works exclusively with telecommunications, says Giles Tongue, vice president of marketing The desk Earlier this year, the company announced that it wanted to “manage half a billion subscriptions worldwide.”

“This could take shape in many different ways,” Tongue said. “We are not critical of the partnerships on either side – for us it is about one company’s product or service being sold by another company. We bring these partnerships into the real world and ensure that these transactions happen. We can have a broad base or penetrate a niche. We can break down barriers.”

The Cartão Continente partnership with Disney Plus is an example of how Bango is expanding more broadly to help the world connect and manage diverse subscription experiences. Bango and Continente took just three months from concept to launch, Tongue said in an email this week.

“We at Bango are incredibly proud to have this up and running so quickly, considering commercial bundling deals can often take six months or longer to complete,” Tongue wrote. “It’s fantastic to have commercials agreed and all operational work completed. This is thanks to the standardized approach we have developed for bundling and collaborating with partners using our digital vending machine, which has all the technical features necessary to quickly start the subscription bundling business.”

More than two million members of the Cartão Continente loyalty program can take advantage of the Disney Plus benefit, which comes at a time when holiday shopping is at its peak and interest in streaming services that offer holiday-themed content is high.

“This partnership demonstrates how Bango makes it easy for brands, including retailers, to offer fantastic subscription products and enables content providers to connect with new customers quickly and at scale,” said Tongue.