Forget Santa Claus – “Papa Santa Claus” is coming to town.

Target has given Santa Claus a sexy seasonal makeover in a series of playful new holiday commercials that are sure to melt viewers.

The retailer has cast hunky male model Brent Bailey in the role of Saint Nick, with the muscular silver fox forgoing a classic Santa suit in favor of a fitted red jumper.

In the commercials, Bailey plays a Target employee who goes by “Kris K.” The first of a series of nine planned commercials was unveiled last week.

In it, Bailey drives a cherry-red Ford Bronco adorned with a custom license plate that reads “SLEIGH” while the song “Born to Be Wild” plays in the background.

In another commercial titled “It’s hot, but these targeted turkey deals are hotter,” which has been viewed 5 million times, a shopper calls him “weirdly hot” while picking up a $0.79 turkey before Thanksgiving -Dollars choose.

In a third clip, sexy Santa is seen moving a small tree with bicep curls while walking through a Target store.

On social media, viewers admitted they were “drawn” to this racy reimagining of Santa Claus, applauded Target’s casting choice and begged to be “on the Beautiful List” this year.

“Where are they taking photos with THIS Santa? I would like some,” raved one viewer on Instagram.

“Whoever is in charge of our marketing deserves a raise,” another wrote amid a barrage of flame emojis in the comments.

“No wonder the kid caught mom kissing Santa,” one fan gushed about Bailey’s posts promoting the videos.

“Santa baby…hurry down the chimney tonight,” gushed another.

“The goal is to give us what we didn’t know we needed this vacation,” chimed in another, “and I’m not mad one bit.”

“Sexy Target Santa…Not your mom’s Santa!” someone else commented.

Speaking to Adweek, Lisa Roath, Target’s executive vice president and chief marketing officer, described the new and improved Saint Nick as “joyful, helpful, optimistic – qualities that embody the brand.”

“He has this funny side and is incredibly handsome,” she said. “It represents our incredible team members who are the heroes during the holidays and beyond.”