Honestly, I feel silly writing this story. There is a fairly widespread movement against Black Friday, particularly among more environmentally conscious companies. I’ve written stories about the trend: Does Yeti Do Black Friday? Does REI do Black Friday? The trend is to offer deals that happen to overlap with Black Friday and then encourage consumers to spend time outdoors after Thanksgiving instead of shopping. Patagonia goes one step further in the style of founder Yvon Chouinard. If you buy an item at full price today, the brand will give away the profit. Patagonia now donates one percent of sales to environmental nonprofits, then uses a portion of the profits to run its business, and everything else goes toward protecting the environment. Think about it. If another American company didn’t make a profit on Black Friday, the biggest shopping day of the year, it would cut its workforce.

As someone who does this for a living, I get it. Black Friday brings out the worst tendencies in shoppers. Instead of buying cool men’s fashion on Black Friday, most consumers buy junk that ends up in landfill. However, I also understand the other side of the coin. This stuff is expensive and no one has any disposable income these days. We need deals.

As a compromise, before I show the rest of Patagonia’s offerings, I would like to recommend just one product, this jacket. It’s a classic Patagonia cut, but instead of petro fabrics, it’s made from 100 percent organic cotton and woven by hand. The fabric has a good weight. The cut is cool, although I would have a tailor cut it an inch higher for a more vintage look, and it’s currently 50 percent off.

Patagonia Station jacket made from organic cotton

Now to the rest of the “offers”. This is all that’s still available in the Patagonia Web Specials section, as well as REI’s Winter Sale. Not much… Maybe you shouldn’t buy anything this Black Friday. Keep the money you planned to spend on a down jacket and buy a gift for a loved one. Or buy something at full price, appreciate it, and know that Patagonia will do good with your money. Why not try that this year?

Patagonia Isthmus utility jacket for men

Now 50% off

Patagonia Microdini 1/2-Zip Fleece Pullover for Men

Now 50% off

Patagonia Men’s Performance Twill Jeans – Regular

Now 40% off

Patagonia men’s long-sleeved shirt made from lightweight fjord flannel

Now 40% off

Patagonia Regenerative Cotton Crew Neck Sweatshirt

Now 51% off

Patagonia Isthmus Anorak Pullover

Now 50% off

Fieldsmith lid pack 28L

Now 40% off

Patagonia Line Ridge LoPro Trucker Hat

Now 52% off

Patagonia Fieldsmith Linked Pack 25L

Now 40% off