Spotify Wrapped is Hereand with this we honor the fans, artists and creators who shaped 2024. With millions of talented artists on Spotify, one has risen to the top and been crowned Global Top Artist this year: Taylor Swift.

This is the second year in a row that Taylor has taken the top spot. With more than 26.6 With one billion streams worldwide, 2024 was another record breaker for Taylor as fans flocked to her Taylor Swift | The Eras toured and streamed their latest album, THE DEPARTMENT OF TORTURED POETS: THE ANTHOLOGYin a historical manner.

To thank the Swifties who stood up for Taylor and helped her rise to the top, Spotify is sharing a series of unique experiences surrounding the star.

• Global Top Artist Badge: For the first time, Spotify crowns the top global artist by awarding Taylor’s the Wrapped badge Spotify profileThis marks the inaugural year of this annual award and is a new expression of the highest honor.
• Easter Egg Experience: When listening to Taylor’s songs on Spotify, Swifties are in for some unique surprises. The Spotify Play Button displays a custom mini-animation tailored to the eras of their discography, providing a complementary visual experience. Listeners will find Sparkles Fearless (Taylor’s version), Seagulls for 1989 (Taylor’s version)and more. The rolling out of Easter eggs begins today.
• Global Top Artist AR Friendship Bracelet on Snapchat: It wouldn’t be a Taylor Swift celebration without friendship bracelets. Available exclusively on Snapchat in augmented reality, Swifties around the world can find special 2024 Wrapped wristbands with a Global Top Artist Badge charm via an AR lens.
• Recognition around the world: We’re also putting up special billboards in cities around the world for the first time to celebrate how Swifties in every country streamed Taylor’s albums. These billboards will appear in New York City, Toronto, Jakarta, São Paulo, Manila, Mexico City, London, Berlin, Los Angeles, Nashville and Miami.
• Your artist clips: Fans will receive a video message from Taylor in their personalized Wrapped experiences, rewarding loyal fans who have listened throughout the year.

Earlier this year, Taylor was released THE DEPARTMENT OF TORTURED POETSa surprise double album that Collected records on Spotify. On April 19, it became the first album in Spotify history to have over 300 million streams in a single day, and it became the most streamed album in a single day in 2024. Additionally, the album broke another record on its release day : “Fortnight (feat. Post Malone)“became the most streamed song in a single day in Spotify history. And finally, on April 22nd, Taylor’s THE DEPARTMENT OF TORTURED POETS became the most streamed Spotify album within a week.

Did Taylor make your list of top artists? Discover your personalized one Packed in 2024 and find out more about this year’s campaign and experiences on our 2024 Covered Hub.