Taylor Swift tour breaks record with  billion in revenue

Taylor Swift tour breaks record with $2 billion in revenue

Taylor Swift isn’t done with her record-breaking era: The pop superstar’s world tour has sold over $2 billion in tickets, making Taylor Swift: The Eras Tour the highest-grossing tour of all time for the second year in a row.

The “Anti-Hero” and “Fortnight” singer, who wrapped up the road show on Sunday after a three-day performance in Vancouver, sold $2,077,618,725 in tickets during the 21-month tour. On Monday, production company Taylor Swift Touring confirmed final revenue totals to The New York Times in its first official disclosure of the show’s revenue figures. That is a lot of friendship bracelets and jewelry.

Read more: Review: Taylor Swift ends “my beloved Eras tour” with the confidence of a pro

Representatives for Swift did not immediately respond to The Times’ request for comment on Monday.

“This tour has been the adventure of a lifetime, and I speak on behalf of my band, my crew, my fellow musicians, all of whom love their families and have spent time away from everything they know and love, performing where they “sick when something was going on in her life,” Swift told the thousands of fans who wrapped up the tour with her at BC Place in Vancouver on Sunday. “I just wanted to say that on behalf of all of us, I will never forget that you gave us this moment.”

The tour launched in March 2023 after a breakthrough Ticketmaster rush and surpassed the billion-dollar mark last year. It was both a critical and commercial success, surpassing the previous record set by Elton John’s record-breaking Farewell Yellow Brick Road tour, which grossed more than $939 million from 330 shows. Coldplay’s ongoing Music of the Spheres tour, which recently booked additional concert dates through next year, recently passed the $1 billion mark and there is talk that they may be approaching Eras’ impressive numbers could. With sales of $1.1 billion, it is currently the second highest-grossing tour behind Eras.

Swift, 34, played 149 sold-out shows and 10,168,008 people attended the concerts, The New York Times reported. Each seat costs an average of $204 – a significantly higher price than the industry standard, which trade publication Pollstar estimates at $131 for the top 100 world tours in 2023. (Fans and scalpers certainly spent a lot more).

The “Shake it Off” singer-songwriter performed songs from her growing oeuvre throughout production and also found time to record her 11th studio album, “The Tortured Poets Department,” which she released last April in the middle of her tour. The 14-time Grammy Award winner incorporated songs from the album into the show’s post-release phase, including a cameo from her boyfriend, NFL tight end star Travis Kelce.

On Monday, the Associated Press reported that the tour grossed an estimated $1.04 billion in North America. According to Pollstar, that number rose to $2.2 million when Swift’s worldwide concerts were taken into account.

Read more: Taylor Swift, worth $1.6 billion, overtakes Rihanna as the world’s richest musician

Andy Gensler, editor-in-chief of Pollstar & VenuesNow, told AP that what Swift and the Eras tour have accomplished across five continents and in front of 10 million fans is “extraordinary and unprecedented.”

“The tour’s estimated gross of $2.2 billion is the highest ever and nearly doubles the second-largest tour value,” Gensler said. “It is also an example of the boundaries this industry continues to push, bringing music, community and experiences of the highest caliber to legions around the world.”

Pollstar’s estimate falls short of Taylor Swift Touring’s final tally. Nonetheless, the power of the tour was felt as it continued to trigger seismic activity along the way and boost local economies wherever it stopped.

According to the US Travel Assn. Concertgoers spent an average of $1,300 on travel, lodging, food and merchandise, which is about what football fans would spend on the Super Bowl. The association says that every $100 spent on live performances generates about $300 in other expenses, including expenses for hotels, food and transportation. The Eras numbers from the Travel Assn. were announced before Swift brought the tour back to the US earlier this year. CNN reported on Monday that Swifties in the United States had spent an estimated $5 billion, citing figures from survey firm Question Pro. However, only direct expenditure was taken into account in this total. According to CNN, the numbers could exceed $10 billion when indirect expenses are taken into account and when non-ticket holders make purchases outside the venue.

Meanwhile, the tour’s accompanying concert film, “Taylor Swift: The Eras Tour (Taylor’s Version),” also dominated the box office. When released in October 2023, “Eras” grossed $96 million over four days at the domestic box office, marking the highest-grossing performance for a concert film. The three-and-a-half-hour film broke another record when it began streaming on Disney+ in March. The streamer said it was viewed 4.6 million times in its first three days of release, Variety reported.

Read more: It’s a love story, LA just says yes: How Taylormania took over the world

The “I Can Do It With a Broken Heart” singer also commemorated the tour with a 256-page coffee table book released last month. Although the book became an instant bestseller and was the biggest release of 2024, it was quickly dubbed the “Errors Tour” book after Swifties discovered that it was rife with typos, grammatical errors and poor quality photos.

Times pop music critic Mikael Wood contributed to this report.

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This story originally appeared in the Los Angeles Times.

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