Taylor Swift’s Eras Tour ends as the first  billion tour in history

Taylor Swift’s Eras Tour ends as the first $2 billion tour in history

After completing the final night of its 149-date tour on Sunday night, Taylor Swift’s Eras Tour entered the record books as the first $2 billion tour in pop history, her camp confirms.

The official tally for the 21-month stadium run is $2,077,618,725 gross based on a total sellout attendance of 10,168,008. That $2 billion figure is roughly double the previous amount for a tour gross.

The official numbers for the tour were first reported and confirmed by The New York Times on Monday morning diversity from Swift representatives.

This is notable because Swift’s organization has previously refused to release any numbers for the tour since it began in March 2023. Trade publications had already estimated at the end of 2023 that it would ultimately likely exceed the $2 billion mark. The only possible sticking point was that three concerts in Vienna had to be canceled due to security concerns after terror plots were uncovered, but the tour exceeded the $2 billion mark and ended up playing three fewer concerts than expected.

Part of what’s remarkable about that number is that it represents only the face value of ticket sales – notably not using the dynamic pricing model that has proven controversial for other acts. Observers can only guess how much higher the gross would be if secondary market sales were taken into account, but Swift left much of that money on the table by not adopting dynamic pricing — not that the tour didn’t do quite well , obviously leaving the gouging to others.

The average initial sale price for an Eras Tour ticket was $204. The average price on the secondary market, meanwhile, was more than 10 times that — $2,952 per ticket, according to a figure resale company Victory Live shared with the Times.

The only other tour to officially cross the $1 billion mark is Coldplay’s Music of the Spheres World Tour, which Billboard reported in August had reached the milestone after two and a half years of shows. At the time, Billboard said it was an all-time record, although industry estimates suggest the Eras tour will likely have reached $1 billion by the end of 2023; Billboard did not include this in its records at the time, as Swift did not officially report gross receipts.

Prior to the earnings reported by Coldplay and now Swift, Elton John’s Farewell Yellow Brick Road Tour was the highest-grossing tour of all time, grossing $939 million over five years with shows before and after a pandemic shutdown. At the time, John’s tour eclipsed a record previously set by Ed Sheeran’s Divide Tour, which grossed $776 billion over a period of years.

Of the more than 10 million tickets sold, Swift’s eight nights at Wembley alone accounted for 753,112 tickets sold, according to the Times. That was the biggest crowd of any Eras Tour venue, although the largest single-night crowd was 96,006 at a show on February 16 this year.

When Swift’s organization reports the numbers, it will make life easier for trade publications that didn’t include the Eras Tour in their official year-end rankings last year. Although Swift’s tour was believed to have topped $1 billion in its first year, the highest-grossing tour of 2023 was officially listed on most charts as Beyoncé’s Renaissance World Tour, which, with its 56 shows, grossed 579, grossed $8 million.

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