With big discounts available, Black Friday is one of the best opportunities to grab a new Apple Watch at a very affordable price. We’re seeing significant savings on various Apple Watch devices like the Apple Watch Series 10, Series 9, and Ultra 2, with the budget-friendly Apple Watch SE also down to its lowest price yet. Considering how rare it is to find discounted prices on Apple products, it’s definitely worth taking advantage of before the sale ends.

If you’re not sure which Apple Watch model is right for you, think about your priorities and budget. The Series 10 is ideal for anyone who wants advanced health features like nightly temperature readings and ECG functions, while the SE offers a cheaper option for basic fitness tracking and notifications.

The Apple Watch range includes some of the best smartwatches on the market, but they can also be some of the most expensive. That’s why this month, more than a dozen CNET shopping experts analyzed thousands of deals from retailers like Amazon, Apple, Best Buy and Walmart. In lists like this one, we report our results, particularly for products we’ve tested. We keep this list updated to ensure you’re always on the cutting edge of Apple Watches.

The best Black Friday deals for Apple Watch

The best Black Friday deals for the Apple Watch SE

The best Black Friday deals for the Apple Watch Series Ultra

The best Black Friday deals for the Apple Watch Series 10

The best Black Friday deals for the Apple Watch Series 9

The best Black Friday deals on Apple Watch accessories

Is the Apple Watch on sale for Black Friday?

Unlike most Apple products, prices for Apple Watch models fluctuate throughout the year. They are particularly vulnerable to price gouging during large shopping events. Lo and behold, there are some great deals among this year’s Black Friday offers. For even more savings, check out our roundup of Apple’s Black Friday deals.

Where is the best place to buy an Apple Watch on Black Friday?

Apple doesn’t offer any direct discounts on the Apple Watch, but there are plenty of third-party offers you can take advantage of. Overall, the best deals we’ve found on Apple Watches right now are from Amazon’s Black Friday deals, and we’re also seeing discounts as part of Best Buy’s Black Friday sales, as well as some at Walmart and Target. Don’t be afraid of offers from wireless carriers if you’re looking for a cellular-enabled Apple Watch model and are willing to open a new service line for the additional device.

Where can I trade in my Apple Watch?

If you’re looking to trade in your existing Apple Watch for a new model this Black Friday, there are plenty of places where you can do just that. Apple has its own exchange program that allows you to get money for a new device. However, Best Buy’s similar program might be more attractive this time of year, as the retailer is also offering direct discounts on new Apple Watch models. There are also third-party services for selling used electronics that may make you more money.

More Apple Black Friday deals

Visit our Black Friday Apple Deals page to see a comprehensive list of all the best deals, or check out some of our favorite Apple deals we’ve highlighted below.

The best Black Friday retailers