Ten thousand people were able to participate in the 2024 Christmas parade in Bentonville, Arkansas on Saturday. The parade begins at 6 p.m. on Southwest 10th Street. It leads up Main Street to the square until it reaches 2nd Street. Then it goes down A Street until it reaches the First Baptist parking lot. Follow this link for a map. Free parking is available outside the area. It’s worth stopping by parking lot 21C or the Midtown Parking Garage, but spaces can fill up quickly. Parade highlights include the 40/29 Get Ready Weather Storm Tracker and the man of the hour himself. “We only allow the real Santa Claus in the float,” said Aaron Nolan of Downtown Bentonville Inc. “So there is a Santa Claus . It’s the original type. This guy is brimming with holiday cheer. It will end our parade.” Bentonville businesses, old and new, will participate in the parade.” Benton County is thriving, Bentonville is booming “And people want to continue to be here,” Nolan said. “And so, through months of preparation, we continue to find new ways to create a unique parade that people will remember.” Several parades will take place in Northwest Arkansas and the River Valley on Saturday. Follow this link for a list.