FIFA’s announcement indicated that it wants to reach a larger audience and increase US involvement by broadcasting on Netflix. According to FIFA, 1.2 billion people watched the 2019 Women’s World Cup, according to ESPN. Netflix has already proven its ability to attract large numbers of viewers to exclusive sporting events. In November, Netflix claimed to be the “most streamed sporting event of all time” when it broadcast a boxing event covering a fight between Mike Tyson and Jake Paul, reportedly racking up 65 million concurrent live streams.

According to FIFA’s announcement, Netflix will stream the tournaments via a “dual broadcast” in English and Spanish. As part of the agreement, Netflix will also release a documentary series about the biggest players ahead of both tournaments. Brazil will host the event in 2027, while the host country for the 2031 Women’s World Cup has not yet been announced.

The news comes as streaming platforms continue to battle over esports. Currently, Disney, Warner Bros. Discovery and Fox are locked in a legal battle over plans to launch a joint sports streaming app, Venu, which is being challenged by sports streamer Fubo over antitrust allegations. The case is scheduled to go to trial in October.

Meanwhile, fans are adjusting to the changing way sporting events are broadcast, learning to switch between channels and streaming services to find their events, and dealing with buffering and other technical issues. At times, some of the biggest fans, like NFL player Tariq Woolen, have resorted to illegal piracy to avoid complications and fees, increasing pressure on streaming services to stream the live events they crave perfect and simplify.