Seven months after its launch, Tiger Woods’ Sun Day Red is in full swing. The golf star wore a look from his company, described as “Athluxury,” while accompanied by his daughter Sam Woods and son Charlie Woods at the PNC Championship on Saturday and Sunday in Orlando, Florida.

On Saturday, the family hit the golf course in navy and white looks. Tiger wore a navy cashmere sweater from Sun Day Red with the Monterey stripe polo shirt and navy endless joggers. He completed his outfit with the Icon Rope 5 Panel Snapback. Likewise, Charlie, who also hit shots on the golf course, wore the striped Monterey polo shirt and dark blue endless joggers. Both completed their look with Sun Day Red’s pioneering Cypress golf shoe. Meanwhile, Sam, who caddied in the first round of the PNC Championship, wore a pair of navy blue leggings and a white zip-up jacket.

The family returned to the course on Sunday. Sam wore a black zip-up jacket over a red top, Tiger wore a red sweater, and Charlie wore a striped red polo shirt.

Woods first teased Sun Day Red at the Genesis Invitational tournament he hosted in February. He has also worn pieces from this line at the Masters and the PGA Championship at Valhalla Country Club in Louisville, Kentucky, to name a few.

Sun Day Red debuted with hoodies in May following Woods’ 27-year collaboration with Nike before expanding with polo shirts in September as part of the brand’s Heritage collection. The shirts are made from polyester-spandex fabrics that provide stretch and prevent water absorption and also feature collar stays. They are designed to maximize swing radius, with the tail slightly longer than the front to allow them to stay tucked away.

“Every detail was carefully designed with the athlete first at every step. The result is a collection that exceeds the highest standards,” Woods said of the line in May, adding, “I personally loved wearing the products and I do.” We’re ready to see how our brand is proudly embraced around the world.”

Although the brand hasn’t announced sales, headwear has been an important category for it, Scott Frost, the line’s marketing director, told WWD in October. The hats, which retail for $50 and feature the Sun Day Red logo of a leaping tiger with 15 stripes – a nod to the 15 majors Woods won over his career – were a bestseller. “It’s an easy entry point for Tiger fans who used to buy Nike,” Frost said.