What started as a niche joke has turned into a viral TikTok event with millions of users eagerly awaiting the “Vexbolts Mass Unfollowing” on December 31, 2024. The campaign encourages users to unfollow TikToker Vexbolts en masse on New Year’s Eve and turned what might have been a quiet end to the year into one Internet spectacle.
How it started: A joke turned into madness
The campaign started in late December when TikTok comments began flooding videos with the cryptic phrase: “Vexbolts unfollowed en masse on December 31st, spread the word.” Ironically, the movement has skyrocketed the number of Vexbolts followers since Users join in just to attend the expected event.
“It’s not even about its content anymore,” one commenter quipped. “We’re all just here for the chaos.”

The trend picked up steam after TikToker “unemployedcrashout” posted a video on December 25 that garnered over 530,000 views in just 24 hours. From there, videos promoting the event, often set to one of Vexbolts’ original sounds — like his song about the Low Taper Fade meme — spread like wildfire.
Vexbolts responds to the hype
Vexbolts initially seemed unfazed, posting a celebratory video on December 25 as his follower count passed the 2 million mark. “I love you all!” he said in the clip, but comments were quick to mock the situation. “You do realize we’re not here to leave until the 31st, right?” one user joked.

On December 29, when his follower count surpassed 5 million, Vexbolts got in on the joke. He posted a video of himself looking distressed with the caption: “Kai Cenat please save me from mass unfollow.” The clip, which included a dramatized shot of his declining live follower count, already has 8.5 million views collected.
Streamers are joining the trend
“Massive unfollowing” has become a phenomenon across TikTok, with streamers also taking part. IShowSpeed ​​urged his followers to join in, saying: “This is the funniest thing on the app right now.” Others, like StableRonaldo and JasonTheWeen, called for calm and encouraged fans to resist the movement.
“It’s ridiculous,” JasonTheWeen said on a livestream. “Let the guy live!”
The countdown to December 31st
Only a few hours remain until the clock strikes midnight and the internet is abuzz with anticipation. Will millions of users actually unfollow Vexbolts or will the joke backfire? For now, the TikToker seems to be enjoying the spotlight, albeit with a hint of discomfort.
“Whatever happens, happens,” Vexbolts said in his latest video. “If you’re here on January 1st, you’re a real one.”
Whether it’s a fleeting joke or a glimpse into the unpredictable power of internet trends, “Vexbolt’s Mass Unfollowing” has cemented its place as one of the most bizarre yet entertaining moments of the year on TikTok.