In a statement about this Pasadena now On Thursday, Tournament of Roses Chief Executive Officer David Eads said the group has taken steps to ensure robust ticket sales for the Rose Bowl game, even though the schedule for announcing the game has changed.

“Since announcing the new College Football Playoff (CFP) format, the Tournament of Roses has proactively addressed changes to our schedule related to team selection for the Rose Bowl Game,” Eads said. “Although the schedule is different than previous years, we have taken steps to ensure strong ticket sales and engagement from fans planning to travel to Southern California for New Year’s Day.”

Although Oregon has already secured its spot in the Granddaddy of Them All, the team’s opponent will not be announced until after the conclusion of the Tennessee-Ohio State game on Saturday.

In previous years, the matchup was announced the first week of December, giving out-of-town fans more time to make travel plans at more affordable prices.

A city official announced this on Wednesday Pasadena now The fact that the city and its partners have been in touch since the restructuring of the College Football Playoff many years ago, brought up for the first time how the current changes and potential changes in the future affect both the city, its common host organizations as well as the region.

According to a joint report from the city, Pasadena Center Operating Company, Rose Bowl Stadium and Visit Pasadena, the 2024 Tournament of Roses and Rose Bowl Game brought $245 million in economic impact to the greater Los Angeles area.

“The expanded playoff format has actually created a ticket model that gives fans more opportunities to secure tickets to the Rose Bowl Game,” Eads said. “In previous years, the game was contractually sold out, with the majority of tickets reserved for the Big Ten and Pac-12 conferences. This year, we launched ticket presales in August and introduced an exciting new ticketing experience for the Rose Bowl game to expand our offerings beyond traditional team allotments. The response to these efforts was overwhelmingly positive and ticket sales exceeded expectations. We are confident that we will reach a sold-out stadium on January 1st.”

Eads said the tournament is working closely with officials from the University of Oregon and the universities participating in the first-round game (University of Tennessee vs. The Ohio State University), who have confirmed they will meet their ticket allotments for the game.

In 2022, tournament officials reached a deal with the CFP to become part of the playoff expansion. The Rose Bowl Game will also serve as the CFP quarterfinal game in 2026.

The Rose Bowl Game is the oldest bowl game currently in operation, having been played since 1902. Nicknamed “The Granddaddy of Them All,” it is arguably the most prestigious bowl game in college football.

The Rose Bowl Game has traditionally been played between the champions of the Big Ten Conference and the Pac-12 Conference.

“College football fans have embraced the expanded playoffs all season long, and that excitement extends to those attending the CFP Quarterfinals at the Rose Bowl Game presented by Prudential,” Eads said. “The Granddaddy of Them All remains one of college football’s most anticipated traditions, and we are excited to welcome fans from across the country to Pasadena to experience the Rose Bowl Game and ring in the New Year.”