Tyler, the Creator made a big commercial splash this year CHROMACOPYwhich had one of the highest-grossing weeks of 2024 and topped the Billboard 200 for three consecutive weeks. This is particularly notable since he took a commercial risk by releasing the album on a Monday rather than the industry-standard Friday, thereby missing three full days of recording. Now he has explained why.

“I kept saying for a year and a half, ‘Whatever I release next, I’m releasing this bitch on a Monday,'” Tyler said billboard. “I don’t do that stupid Friday shit. We’re putting this shit out on Monday and everyone’s going to know about it.”

The plan went even better than expected. “I knew people would be interested,” he said. “But I didn’t expect that.”

Jen Mallory, managing director of Columbia Records, agreed, adding: “The hope was that people were actively listening and not listening alongside thousands of other things that come out every Friday. Of course, shortening the release week isn’t an instinctive idea in today’s market, but when you deliver.” “The creative T did alongside the album – visual trailers, tour announcements, live events and more – it was undeniable and the absolutely massive response shows that his hypothesis was more than correct.”

Tyler previously criticized the industry convention of releasing albums on a Friday. Last November, he said the industry should go back to publishing on Tuesdays, which was the case in North America until 2015.

“I think we should go back to making music on Tuesdays instead of Fridays,” he said in a Nardwuar interview in 2023. “My reasoning is: I know people think that because of the weekend they can listen to stuff and the streams go up . And the streaming people say, ‘Oh, streams go up on the weekend.’ But I think it’s a lot of passive listening at parties, or people have the time to go to the gym, so they don’t really listen.”

He’s not the only one – reunited Vancouver band P:ano recently released their album ba ba ba on a Tuesday as a conscious return to the old publishing model.