Philadelphia Eagles receiver AJ Brown got a little read during a Wild Card round game in the Birds’ 22-10 win over the Green Bay Packers on Sunday.

Although he didn’t play his best game, Brown inadvertently helped the book’s author, who now benefits from the attention the wideout received on the verge of a playoff victory.

Here’s what happened and why the author might be celebrating:

What book did AJ Brown read?

Inner Excellence by Jim Murphy is a self-help book.

According to its website, it helps train your mind for extraordinary achievements and live the best life possible. It helps you operate with freedom under pressure — everything Brown has done this season.

On Tuesday morning, the book climbed to the top of the Amazon bestseller list at number 523,497. This leap earned the company another top spot on the market’s movers’ list.

“I didn’t expect that. A real gift,” Murphy said, according to a report from 6 ABC. “I just looked on Amazon last night and it went to number 1, so that was a surprise. It was probably never higher than probably 8 or 9,000. Somewhere in the thousands.”

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Inner Excellence: Why AJ Brown read during the Eagles-Packer Wild Card game

Why was AJ Brown reading on the sidelines?

Brown insisted he always read on the sideline during games, and it had nothing to do with his lack of targets or with QB Jalen Hurts tripping him with a deep ball from midfield on 3rd-and-1 .

“That’s not it,” Brown said after the game. “You just caught me (on camera). I do it on every drive, whether I score a touchdown or drop a pass. This way I can refocus.”

He then added that the book gave him “a sense of peace.”

“This is a book that I bring to every single game,” Brown said. “My teammates call it a recipe… There are a lot of points in it. It’s a mental game, it has a lot of mental aspects and for me the game is mental. I am physically convinced that I can do anything and everything.” . But I have to make sure my mind is good, like I refresh every ride.

This article originally appeared in the Delaware News Journal: What book did AJ Brown read? Inner Excellence is now an Amazon bestseller