The “Vexbolt’s Mass Unfollowing” is a viral trolling campaign asking TikTok users to unfollow influencer Vexbolts on December 31, 2024. Despite its seemingly negative nature, the trend has ironically boosted Vexbolts’ popularity, increasing his follower count from just over 1 million to over 5 million in just a few days.

Accordingly Yahoo NewsThe campaign launched on TikToker at the end of December 2024 jobless crashout posted a video promoting the untracked event, which quickly gained over 530,000 views. The message: ‘“Vexbolts mass unfollow on December 31st, spread the word,” spread quickly on TikTok, sparking thousands of videos and comments.

While the exact reason remains unclear, some speculate that the trend is due to Vexbolts’ reputation for jumping on memes and trends too quickly, which some users find “pathetic.” Even Vexbolts confirmed this in a video, suggesting that his tendency to capitalize on viral moments may have sparked the campaign.

Vexbolts took the trend in stride, embraced the humor and even celebrated its rapidly increasing number of followers with milestone videos. He also posted a playful request to his fellow streamer Kai Cenat to “save” him from the upcoming mass unfollow event.

Vexbolt has also written a series of light-hearted posts responding to the trend. On his X he wrote:

“If everyone leaves me in 2024, who will carry on my $lethimcook legacy? Who can I trust???”

In a follow-up post, Vexbolts informed people that he had grown his meme coin TikTok page to 260,000 followers in just 48 hours. There was also a collaboration video with Mr. Beast in which Vexbolts asks Mr. Beast to take him to 2024, but Mr. Beast jokingly refuses.

As reported by DistractVexbolts finally joined the chaos of the mass unfollow trend and adopted the mindset: “If you can’t stop it, you might as well join in.”

On December 29, 2024, Vexbolts took the joke to the next level by releasing a video in which he actively promoted the unfollow campaign. He was seen handing out flyers at a mall on December 31 asking people to unfollow him. In a humorous twist, he even grabbed a microphone in the food court to publicly announce the movement.

During the stunt, a mall-goer caught his attention – a person who, despite not recognizing him, boldly stated that he would not be participating in the unfollow campaign. Vexbolts couldn’t help but praise her for her unexpected loyalty amid the viral spectacle.

Vexbolts was later seen strolling through the mall loudly proclaiming his iconic catchphrase: “Let him cook!’ with his usual flair.

---

Who is Vexbolts?

Vexbolts is a well-known TikTok creator known for his humorous videos, in which he often references popular memes like “Let Him Cook” and takes a dig at Fortnite gameplay. As of December 2024, he has over 8 million followers and 138.5 million likes on the platform.

Born on February 1, 2005, Vexbolts made his TikTok debut in 2021 with a video in which he humorously criticized Fortnite’s rotating emotes, which marked the beginning of his rise to online fame. In August 2022 his video entitled “Dojo Cat had better use Code Vexbolts too. went viral and received over 2 million views.

Beyond TikTok, Vexbolts interacts with fans via livestreams on his Twitch channel. He is also a proud member of the YeSquad community and collaborates with other developers and players.