After her viral “Hawk Tuah” video exploded across the internet, Welch turned the catchphrase into a full-fledged brand.

Hailey Welchthe viral sensation behind the “Hawk Tuah“, as the catchphrase goes, has disappeared from the public eye – and her millions of fans are wondering what happened.
The final episode of her hit podcast “Talk Tuah” aired on December 3, and Welch has been quiet since then. No updates on her social media, no new episodes of her popular podcast and not a word about her whereabouts. Her fans, who had been rooting for her meteoric rise, are now confused and frustrated.
Welch’s sudden rise to fame seemed like a fairy tale. After her viral “Hawk Tuah” video exploded across the internet, Welch turned the catchphrase into a full-fledged brand. She launched merchandise and then a weekly podcast in September that reached the top of the Spotify charts. Everything seemed to be falling into place for the influencer-turned-entrepreneur.

But things changed when Welch launched her own cryptocurrency – $HAWK, the Hawk Tuah memecoin – on December 4th. Initially, the coin’s value skyrocketed, briefly reaching a market capitalization of hundreds of millions of dollars. But within minutes it collapsed, wiping out the investments of countless fans. Many speculated that insiders had dumped their tokens to profit from the crash while regular buyers had to bear the losses.

Welch’s attempt to address the controversy only deepened the mystery. During a live audio stream on X (formerly Twitter) with their partners Over herewho helped launch the memecoin, Welch appeared to deflect the criticism. “Hey people! I hate to interrupt you, Nick, but hello. “Anyway, I’m going to bed and I’ll see you tomorrow,” she remarked casually before abruptly leaving the conversation. That was the last anyone heard from Welch.
Her sudden exit sparked mixed reactions online. Some call it a “career-ending move,” while others seem more sympathetic and jokingly refer to her as “Sleeping Beauty.” One user noted, “Her career ended the same year it started.”

But the $HAWK coin saga is far from over. While Welch remains silent, her crypto partners have made public statements attempting to shift blame to Alex Larson Schultz, known as “Doc Hollywood.” OverHere claims that Schultz was responsible for key decisions related to the coin, including token distribution and financial management. Schultz, music producer and son-in-law of comedian Howie Mandel, has not yet commented on these allegations.

As Welch remains unreachable, the controversy continues to grow. On December 7, investors who lost money in the collapse of $HAWK filed a lawsuit accusing the founders of selling unregistered securities.

For now, the public will have to wait – both for Welch’s next move and for the next chapter in the $HAWK Memecoin disaster.