Why Internet sleuths say they won’t help find UnitedHealthcare CEO suspect

Why Internet sleuths say they won’t help find UnitedHealthcare CEO suspect

A high-profile violent crime typically generates a buzz on social media with tips and theories from amateur internet sleuths looking for the suspected perpetrator.

But after UnitedHealthcare CEO Brian Thompson was shot to death in New York City this week without a prime suspect being identified, the thriving world of true crime experienced a rare occurrence: online silence from high-profile detectives.

“I haven’t seen a single video that says, ‘We have to find him,’ and that’s unique,” said Michael McWhorter, better known as TizzyEnt, on TikTok, where he creates true crime and viral news content posts 6.7 million followers. “And in other situations with obvious violence, I would definitely see that.”

A masked gunman who is still on the run fatally shot the 50-year-old manager outside a busy New York City hotel on Wednesday, police said. Shell casings found at the scene were marked “Deny,” “Defend” and “Drop,” according to a senior New York law enforcement official briefed on the investigation.

Thompson’s targeted killing sparked praise online from people angry about the state of the U.S. health care system. Tens of thousands of people expressed support for or sympathized with the killing on social media. Some even seemed to celebrate it.

“The flood of social media posts praising and glorifying the assassination of UnitedHealth CEO Brian Thompson is deeply troubling,” Alex Goldenberg, senior adviser at the Network Contagion Research Institute at Rutgers University, previously told NBC News . (Thompson was CEO of UnitedHealthcare, not UnitedHealth Group, its parent company.)

In a statement, Thompson’s family said he was “an incredibly loving father” to two sons and will be “missed greatly.”

“We are devastated to learn of the senseless murder of our beloved Brian,” the statement said. “Brian was an incredibly loving, generous and talented man who truly lived life to the fullest and touched so many lives.”

Nevertheless, some of the best-known Internet detectives have suspended the investigation.

“We’re pretty apathetic about it,” Savannah Sparks, who has 1.3 million followers on her TikTok account — where she tracks down and reveals the identities of people who commit racist or seemingly criminal acts in viral videos — said of their help in identifying shooter. She added that her community doesn’t do detective work but has “concepts of thoughts and prayers.” It is, you know, a claim that was rejected after my prayers,” referring to routine and frivolous condolences.

Although Sparks, 34, has been tasked by law enforcement in the past with training officers on how to find suspects online, she said she had no interest in helping police this time, according to emails obtained by NBC News .

Sparks, who also works as a health care lactation consultant and has a doctorate in pharmacy, didn’t mince her words when asked if her community was working to find the suspect in the Thompson murder.

“Absolutely the devil,” she said.

Another popular TikTok detective, thatdaneshguy, who has 2 million followers on the platform, made a video critical of the healthcare industry and said he would not try to identify the killer. “I don’t have to encourage violence. I don’t have to tolerate violence under any circumstances. But I don’t have to help either,” he said.

This stance from some content creators comes amid increased attention to frustrations over medical care in the U.S. following the murder.

A Gallup poll released Friday found that Americans believe the quality of health care is at its lowest level in 24 years. Respondents said health care was even worse: 54% said it was fair or poor.

Online sleuths have helped the FBI identify hundreds of Capitol rioters and catch defendants previously arrested on Jan. 6 who committed crimes that the FBI’s own review missed, and in one case even found evidence that that a Proud Boy attacked an officer in the middle of his seditious conspiracy trial.

And when 22-year-old Gabby Petito disappeared while documenting her travels across the country with her fiancé on social media, online detectives swung into action. It was later discovered that Petito was killed by her fiancé, Brian Laundrie, who committed suicide.

At least one person who tried to help find Thompson’s killer was criticized for doing so on X, formerly known as Twitter.

In a viral post, Riley Walz, a software engineer, said he was “pretty sure” where the shooter fled on the bike after searching data from Citi Bike’s bikeshare program. He said he passed the information on to police.

But a source close to Lyft, which operates Citi Bike, later said the NYPD told the company directly that the incident was not related to the bikeshare program.

Walz declined to comment Friday. Since his post, some X users have been calling him a “snitch.” TikTok’s McWhorter, or TizzyEnt, said a backlash against those who tried to help could lead to others not wanting to intervene.

“I can imagine that with such an upswing, this will play a role in some people’s decision,” he said.

But most of all, McWhorter said, “there’s this weird thing, this vibe, I don’t see that a lot of people just feel an urgency.”

McWhorter released his first video about the incident on Friday evening. The roughly two-minute video was about “how much people don’t care.”

Sukrit Venkatagiri, an assistant professor of computer science at Swarthmore College, said many people feel a lack of connection to a wealthy CEO.

“They have no real understanding of who the victim is in this scenario,” Venkatagiri said.

Venkatagiri, who has studied the harms of misinformation and disinformation as well as crowd-sourced investigations, said anecdotally he has seen fewer conversations about searching in areas such as the r/Reddit Bureau of Investigations subreddit, an online detective site on Reddit Thompson’s Killer claims it uses “the power of the internet to solve real-world problems.”

“People are less motivated from an altruistic perspective to help this victim in this particular case,” Venkatagiri said.

Aside from a lack of online investigations that can sometimes cloud law enforcement investigations, the NYPD has released a torrent of information.

Police released two images of a “person of interest,” including one of him smiling while checking out of a hostel on New York City’s Upper West Side using a fake ID, as well as several surveillance videos, including one of the person Suspect can be seen shooting Thompson.

Investigators believe the gunman may have traveled by bus from Atlanta to New York City last month, three senior law enforcement officials familiar with the case told NBC News.

Investigators have not identified a suspect although investigations are ongoing, a senior police official briefed on the matter said on Friday. Police found dozens of surveillance camera images of the suspect while tracking his timeline in Manhattan, the official said.

Police are offering a reward of up to $10,000 for information leading to an arrest and conviction.

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