After 149 shows across five continents, Taylor Swift’s Eras Tour came to an end last night in Vancouver. Not only was this concert series the highest-grossing of all time, bringing in an estimated $1.15 billion in 2024 alone, but it was also a cultural event that dominated online discourse.

We are in the Eras Tour era, if you will.

Of course, at the end of the big event, the Internet was available to discuss and analyze this historic moment – and it did so brilliantly.

In this article, we explore what role the online world plays in commemorating the end of Taylor Swift’s Eras Tours and how social media can actually be a good and healthy thing.

How is the internet reacting to Taylor Swift and the “End Of The Eras” tour?

There are a number of reactions. Firstly, what’s most commonly felt is a real sense of sadness that the Eras Tour has ended and Taylor Swift won’t be performing live for some time.

Another trend are posts that compare Swift at the beginning and end of the significant concert series:

While other posts take a more facetious approach to the end of the Eras Tour, subtly highlighting its importance to a large number of people as well as the emptiness of what happens next:

One of the other big trends was memory retention, which led people to compile the most memorable moments from Taylor Swift’s Eras Tour:

However, these contributions are just the tip of the iceberg. There are thousands upon thousands of posts on TikTok, Instagram and Twitter/X that have been viewed millions of times.

In other words, this trend, which marks the end of the Eras Tour, is taking over social media. But we have a question: What does this say about the online world?

The meaning behind spreading posts about the End Of The Eras Tour and Taylor Swift

For many people online, the end of the Eras Tour is a significant event – and also a sad one.

Taylor Swift is one of the most influential pop stars of recent times – Billboard named her the second biggest pop star of the 21st century – and the musician has an extremely loyal fan base.

So dedicated that Swifties (the term for Taylor Swift fans) have their own detailed Wikipedia page.

There’s a sense of community within Taylor Swift’s fan base, which only grew during the Eras Tour. For example in this piece by The Washington Post, The author, Emily Yahr, spent one session of the concert in Philadelphia in a parking lot and found it to be a “connected experience” with the audience.

“(Taylor Swift) has developed an unusually close connection with her fans, emphasizing that she is one of them and that they are all part of a large friend group,” Yahr writes. “In return, they have developed strong bonds with each other.”

Now that the Eras tour is coming to an end, many are understandably upset that this feeling of camaraderie is coming to an end.

This trending social media post on the final date of the Eras Tour is one last opportunity for a bonding moment.

By showing emotions or making jokes online, Swifties can connect with each other and find a sense of closure for an event that was uplifting for many of them.

This shock at the end of the Eras Tour is one of the most positive aspects of online culture. This is where people from all over the world connect and initiate a shared experience that validates each other’s feelings. The online world brings people together instead of driving them apart.

Yes, the Eras Tour may be coming to an end, but the reaction on social media shows that the memories it created for Swifties will live long into the future.