WWE has announced a “multi-year” partnership with Hulk Hogan’s beer brand and is preparing to move its flagship program to Netflix.

Despite avoiding alcohol and a crowded brewery market, the 71-year-old Hall of Famer entered the ring over the summer after co-founding Real American Beer.

Hogan, whose real name is Terry Bollea, has now signed a deal with WWE to allow the brand to appear on its signature show Monday Night Raw– which will debut its first live episode on streaming giant Netflix on Monday evening.

“Well, let me tell you something, bro! From the first time I stepped into the ring, I have always fought for something bigger than myself,” Hogan said in a statement released by WWE on Monday morning.

“I’m thrilled to bring Real American Beer into the ring with WWE. Together we’ll bring that pride to America, one beer, one match at a time, bro!”

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According to the statement, WWE will take a minority stake in Real American Beer. The brand’s logo will appear on the corners of the wrestling mats in each episode of Rawalong with other key assets, it added.

“We are excited to unlock a new partnership category and introduce Real American Beer to the global Netflix audience,” said Grant Norris-Jones, Executive Vice President of WWE parent company TKO.

Although WWE touted the 4.2 percent larger American-style light beer as one of the fastest-growing light beer brands, Real American Beer is currently only available in 20 of the 50 states.

Hogan, who appears to have no experience in the alcohol industry, co-founded the company in June before embarking on a celebratory tour of Minnesota, Missouri and Colorado that same month.

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According to real American Beer’s website, it is made from 100 percent North American ingredients and the brand’s message is simple: “Bringing people together, one beer at a time.”

The logo features a grimacing Hogan, an ardent Donald Trump supporter, flaunting his sculpted body, wearing skin-tight red pants, yellow wrestling boots and a star-studded bandana – all with the American flag.

Unlike his rival Andre the Giant, who legend has it drank 156 beers in one go, Hogan is now sober.

Last year, Hogan announced he had quit drinking after a New Year’s Eve party in 2022.

“I am no longer tempted to drink alcohol. I don’t have an addictive personality. I mean, with everything. It could be business, people, alcohol or drugs. When I’m done, I’m done,” he told Theo Von on his podcast Last weekend in 2023.

Hogan’s latest project follows in the footsteps of WWE Goliaths Stone Cold Steve Austin and Dwayne “The Rock” Johnson. Austin partnered with El Segundo Brewing for his Broken Skull Beer, while Johnson founded the tequila brand Teremana.